Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
