Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.