Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.