The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
