Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.