Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
