Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.