Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.