Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.