Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.