Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.