Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.