Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.