Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.