Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.