I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.