Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.