A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.