Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
