Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.