The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.