Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.