Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
