Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.