A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.