Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.