A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.