A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.