Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.