Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
