Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.