Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.