Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
