Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.