Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.