If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.