Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.