The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.