Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.