Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.