Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.