A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.