Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.