A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.