Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.