A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.