Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.