Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.